CREO
Brand Strategy & Go-To-Market Development
About The Project
Developed complete brand strategy, go-to-market positioning, and investor pitch materials for a Web3 monetization platform targeting the film industry. Built the strategic narrative framing the platform as a plug-and-play revenue layer for studios, designed multi-stream revenue architecture for both studio and platform economics, and structured financial projections supporting a $600K seed raise at €40-50M target exit valuation. Created market gap analysis positioning CREO at the intersection of declining theatrical revenue and Gen Z participatory culture, with a revenue model demonstrating $30M pre-release revenue potential per major film release.
Achievements
Designed dual-sided revenue model projecting 500% ROI for studio partners and 10x investor returns, with 4-stream platform monetization (setup fees, primary sales commission, resale royalties, infrastructure fees)
Built complete fundraising narrative and financial framework for $600K seed round offering 12% equity, including use-of-funds allocation, 4-phase roadmap from build to €40-50M strategic exit, and revenue projections scaling from €2M to €10M+ across 3 years
