MELO DIOS Transmedia Franchise
Brand Strategy & Go-To-Market Development
About The Project
Developed complete go-to-market strategy, financial modeling, and brand positioning for vertical entertainment IP targeting Gen Z mobile audiences. Built investor-facing landing page, market analysis framework, and 7-stream revenue projection model spanning series, gaming, merchandise, and licensing. Created brand narrative positioning IP as "scroll-native cinematic experience" for 1B+ vertical content users. Conducted competitive landscape analysis and developed outreach strategy for A-list talent attachment.
Achievements
Projected $87.7M Season 1 profitability through conservative revenue modeling across streaming, merchandise, and licensing verticals
Built complete investment deck and digital presence attracting seed-stage investor interest with 2X return framework
Developed multi-channel talent outreach strategy leveraging industry networks, legal channels, and strategic brand partnerships
