Urban Systems E-Commerce Platform
Marketing Strategy & Digital Transformation
About The Project
Led complete digital transformation and go-to-market repositioning for traditional metalwork manufacturer expanding into national e-commerce distribution. Translated technical product specifications into consumer-facing brand language, developed content generation framework using AI-assisted workflows for 7,000+ SKU catalog, and created comprehensive platform requirements documentation for development team. Collaborated with suppliers to standardize product data architecture, designed brand positioning moving company from "local metalwork producer" to "modern distribution platform," and produced visual assets supporting platform launch when design resources were unavailable.
Achievements
Structured scalable catalog system supporting 7,000+ products with standardized attributes enabling AI-assisted content generation
Developed brand messaging framework and tone guidelines transforming technical B2B language into consumer-friendly sales positioning
Created end-to-end platform requirements (wireframes, user flows, feature specifications) guiding 2-year development cycle through successful launch
Platform projected to generate €3M annual revenue (50% increase from €2M pre-digital baseline)
