Open to work
Marketing Operations
Growth Strategist
Vlad Vernica
Profile
Marketing operations specialist with 10+ years building scalable content systems, brand positioning frameworks, and go-to-market strategies for international clients across media, e-commerce, and creative industries.
I don't just strategize—I build marketing systems hands-on, test them in real conditions, optimize based on performance data, then structure processes for team execution and scale. Experienced working with distributed teams, managing highstakes projects under tight deadlines, and translating complex visions into executable marketing frameworks.
Core strength: Taking chaotic early-stage initiatives and transforming them into structured, scalable operations through process design, AI-assisted workflows, and cross-functional coordination.
Currently seeking remote marketing operations or growth marketing role where I can apply systematic approach to content production, brand development, and market expansion.
Key Achievements
Scaled e-commerce platform from scratch to 7,000 SKUs, supporting projected €3M annual revenue through strategic catalog structuring and AI-assisted content workflows
Developed and launched 4 AI-powered music/content IPs from concept to marketready assets, growing audience to 1,000+ followers within 3 months
Built content production systems reducing creation time by 60% through AI tool integration while maintaining professional quality standards
Managed international client portfolio generating €80-150K annual revenue, delivering projects for 20-100+ person architecture firms across 10 countries
Transformed traditional metalwork manufacturer into digital-first distribution business, leading rebrand and platform development from initial brief through launch
Work Experience
HEAD OF BRAND & MARKETING OPERATIONS
Jan 2024 - Present
Ariya Labs www.ariya.agency
Film, Music & Digital Content / AI-Powered Creative Company
Leading marketing operations and brand development for creative production studio, building scalable content systems and go-to-market frameworks for film and music IP properties.
Brand & Content Operations:
— Built operational infrastructure from ground up: documented processes, production workflows, and team coordination systems for film crews of 100+ during active shoots
— Developed brand architecture for ARIYA LABS parent company, positioning transition from traditional film production to AI-native creative studio
— Created brand positioning and pitch materials for 8 original IP properties across film and digital formats, supporting 20+ funding negotiations with production companies and investors
AI Music IP Division (Ariya Sounds - launched Oct 2025):
— Launched 4 AI music artist brands from concept to market-ready content, with 2 additional properties in development pipeline
— Produced 8 professionally-mixed songs, 10+ short-form videos, and 2 visual campaigns, managing external creative collaborators and production workflows
— Grew combined social presence to 1,000+ followers within 3 months through strategic content programming and platform optimization
— Developed monetization strategy advancing to final rounds of €120K seed funding
— Established AI-assisted production workflow reducing content creation time by 60% vs. traditional methods while maintaining professional audio/visual quality
Approach: Build and test marketing systems hands-on, optimize based on real performance data, then structure processes for team execution and scale.
Cross-Functional Leadership:
● Bridge between creative vision and business execution, translating director's concepts into actionable marketing plans and investor-ready positioning
● Manage stakeholder communications across funding partners, creative collaborators, and distribution channels
● Hands-on approach: personally execute content creation, test workflows, optimize systems, then document processes for team delegation as operations scale
MARKETING & E-COMMERCE STRATEGY CONSULTANT
Feb-2023 - Dec-2025
B2B/B2C Distribution Platform - Metalwork & Construction Materials
Led digital transformation and brand repositioning for traditional manufacturer expanding into national e-commerce market, driving platform development from concept through launch.
Strategic Planning & Execution:
● Bridge between creative vision and business execution, translating director's concepts into actionable marketing plans and investor-ready positioning
● Manage stakeholder communications across funding partners, creative collaborators, and distribution channels
● Hands-on approach: personally execute content creation, test workflows, optimize systems, then document processes for team delegation as operations scale
Strategic Planning & Execution:
— Implemented AI-assisted content workflows for product descriptions and advertising materials, improving production efficiency and consistency
— Developed brand messaging, tone guidelines, and sales positioning for new market segment
— Coordinated cross-functional team of developers, designers, and vendor partners throughout 2-year development cycle
— Created marketing content and visual assets supporting platform launch
Results:
● Platform launched successfully, projected to support €3M annual revenue (50% increase from pre-digital €2M). Continued providing marketing consultation postlaunch.
FOUNDER & CREATIVE DIRECTOR
Jan 2013 - Dec 2024
Architectural Visualization & Brand Content Production
Founded and scaled boutique creative studio serving international architecture and design clients, building reputation for high-quality visual storytelling and reliable project delivery.
Client & Project Management:
— Built and maintained recurring client relationships with 4-5 architecture firms (50-100+ employees) across Finland, Spain, Denmark, Australia, and USA
— Delivered 100+ projects including airports, hospitals, hotels, residential developments, museums, and office buildings for high-profile competitions and client presentations
— Managed complex stakeholder expectations, tight deadlines, and high-pressure deliverables where final presentations depended on visual content quality
Business Operations:
● Generated €50-80K annual revenue (peak years) through direct client relationships and referral network
● Delivered premium projects up to €24K value, including VR experiences and advertising campaigns for major developments
● Maintained strong price-to-quality positioning in competitive international market
Notable Projects:
— History Channel documentary visual content (€12K, specialized AI-generated historical reconstructions)
— Dubai Neon Line advertising campaign (€15K, 4 hero images for luxury development)
— VR architectural experience (€24K, immersive client presentation tool)
Core Competencies
Marketing Strategy & Operations
Brand Positioning & Narrative Dev
Marketing Operations & Process Design
Content Strategy
Growth Experimentation & Optimization
GTM Planning & Campaign Execution
AI-Assisted Marketing Workflows
Cross-Functional & Project Management
Brand Positioning & Narrative Dev
Marketing Operations & Process Design
Content Strategy
Growth Experimentation & Optimization
GTM Planning & Campaign Execution
AI-Assisted Marketing Workflows
Tools
Marketing:
Google Analytics
SEMrush
Impact Hero
Project Management:
Miro
Clickup
Notion
Asana
Saturation
Design & Content:
Photoshop
After Effects
Canva
Capcut
Web Development:
Framer
Figma
Webflow
Wordpress
Ai and LLM's:
Midjourney
Higgsfield
Veo
Weavy
Kling
N8N
OpenAi
Claude
Perplexity
3D & Visualization:
3ds Max
Unreal Engine
Revit
Zbrush
Corona
D5 Render
Languages
English
Romanian
German
Education & Certificates
Master's Degree in Architecture and Design
University of Architecture and Urban Design "Ion Mincu" (U.A.U.I.M) — 2011
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