Blood & Lipstick
Brand Strategy & Go-To-Market Development
About The Project
Developed complete go-to-market strategy and brand positioning for premium true crime series targeting international streaming platforms. Collaborated with director to structure narrative arc, created visual identity framework across 17-slide pitch deck, and built financial projections for $960K production budget. Designed cinematic brand aesthetic combining noir storytelling with psychological depth, positioning series for Netflix/HBO/BBC acquisition.
Achievements
Advanced to final funding rounds with €120K seed investor
Created brand positioning framework differentiating series in saturated true crime market through "cinematic seduction meets chilling reality" positioning
Developed pitch materials supporting 10+ investor negotiations with production companies and streaming platforms
